Intel's new logos have officially launched, but the company has also used the rebranding exercise to introduce a much-needed user-friendly rating system for their processors.
As reported over on CNet
, Intel's new logos for each of its chip models – including a newly-designed generic “Intel Inside
” logo – went live on the 1st of April. What is only now becoming apparent, however, is that the company also took the opportunity to add a simplified rating system to make it easier for end users to differentiate between different chip series.
Based around a simple five-star system, the company will include a rating with every chip sold – with five stars being the best possible performance out of Intel's chip ranges, of course. Although the rating system will be used to differentiate between chip models in a particular range, it's main purpose is to help the not-so-tech-savvy end users differentiate between chip ranges such as the Core i7 and the Atom.
In a statement from Intel, Bill Calder said that the plan was to offer a metric to allow consumers to “go into a Best Buy store [and] distinguish between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad.
” Calder also explained that Intel is embarking on a “pretty aggressive brand simplification plan
” that will see its main commercial brand switched to the Core, with each series under that brand – Core 2 Duo, Core 2 Quad, Core i7 – being given a 'modifier' to differentiate.
Although the move goes some way to offering an easier way for your average retail customer to get a handle on relative performances, it still offers no easy way to compare and contrast chips between manufacturers – and with AMD and Intel unlikely to agree a measurement metric, that's a problem that is unlikely to change any time soon.
Do you think Intel's five-star rating system is the way to go, or should both AMD and Intel agree on a standard benchmark suite and use the scores from that – giving an easy way to compare processor performance between manufacturers? Share your thoughts over in the forums