There are simply not enough high definition disc formats out on the market right now. At least that's what the Chinese government thinks. A new format named China High Definition DVD
(CH-DVD) is set to hit the market sometime next year.
CH-DVD has been developed by Optical Memory National Engineering Research Center (OMNERC), an optical disc research lab at Tsinghua University, and is based off of HD DVD standards. Storage capacities should be around the same mark as its brethren but the big push behind the format is that it includes Chinese-owned intellectual property that has advanced copy protection technology.
The China High Definition Industry Association (CHDA) was established by OMNERC this past Friday in order to help promote CH-DVD. Currently, both CHDA and CH-DVD are provisional names and are subject to change.
This brings up some very interesting questions. Will a new format marketed mainly to China help curtail the pirating of media that is rampant throughout the country or will it do nothing at all? If the Chinese government decides to ban the sale of HD DVD and Blu-ray players and movies, how will that effect the rest of the world? Do we really need yet another disc format when the current top dogs have yet to settle their fight over the course of the past year?
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