PS3 and 360 neck and neck in the UK

Written by Joe Martin

October 1, 2007 | 17:22

Tags: #360 #falcon #halo-3 #ps3

Companies: #microsoft #sony

The Xbox 360 and PlayStation 3 have been fighting a bitter, desperate war for a long time now, with Nintendo curiously out of the fight but somehow still winning thanks to a radical shift of audience.

While news of who is 'winning' the console has been dependant mainly on which fanboy you talk to, general opinion has been that the PS3 has almost priced itself out of the market for many and the 360 has capitalised on a 12-month lead despite hardware problems.

New UK sales statistics hosted over at MCV however have revealed some surprising new twists however.

First off is the fact that the PlayStation 3 has sold the same amount of consoles this year as the Xbox 360 has, despite the Xbox's 260 percent jump in sales after the Elite was released last month.

The really interesting news though is that the majority of PlayStation 3 consoles were sold in the first four weeks - not four days, as Kotaku would have you believe.

The Xbox 360 has consistently sold more consoles on a week-by-week basis and it seems that while the PlayStation 3 sold very well at launch, demand has since petered out for Sony's console.

ChartTrack Director, Dorian Bloch told MCV how he interprets these new figures;

"The consoles are at different stages of their lifecycles, and long-term the sales balance could easily shift. But unless a PS3 price cut comes in – and after Tokyo Games show it looks unlikely – it’s difficult to see the 360 not selling more by the end of the year.

“It had Halo 3 arriving this week, is cheaper and has a raft of software after being on the market for over two years. PS3 is still in its relative infancy.

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