According to research firm DFC Intelligence, Sony is unlikely to even get close to breaking even on the PlayStation 3 in the current economic climate - even judging by entire lifetime sales!
According to Gamasutra
, who were covering a report given by DFC Intelligence at the Game On Finance even in the US, Sony is likely to lose a huge amount of money on the PlayStation 3 even when game sales and licensing payouts are factored in.
"Sony has the most to lose with this current generation,
" said DFC's Senior Technology Analyst Wanda Meloni.
Current predictions for sales of the PlayStation 3 show it only carving out around 40 to 50 percent of the games market compared to the 67 percent held by the PlayStation 2 at the height of its success.
Particularly telling were the latest financial results for Sony's Games Division, which showed that losses had been cut to 'just' $405 million USD (£245 million GBP) in the last three months of this year. In the same three months of last year the Game Division lost more than double that.
That said, PlayStation 3 sales are slowly on the rise thanks to the success of the Blu-Ray format in the overly-dramatic sounding Format Wars. Sales results show that in the last three months Sony has shipped more than 2.43 million units, which is again more than double that of the same period last year.
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