Online monetisation for Call of Duty?

Written by Joe Martin

November 16, 2009 | 11:13

Tags: #call-of-duty #modern-warfare-2 #modern-warfare-3 #mw3

Companies: #activision #activision-blizzard #infinity-ward #treyarch

Activision has been hinting that it might be bringing "online monetization" strategies and business models to other core franchises than World of Warcraft ever since the Blizzard/Activision merger. Now, the publisher has suggested it could be coming to Call of Duty specifically.

Speaking at the BMO Capital Markets Conference last week (via Joystiq), Activision's CFO Thomas Tippl mentioned Call of Duty specifically when quizzed about whether it would apply WoW's online business model to other franchises.

"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay," Tippl said.

"I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty," he continued.

According to Tippl there is a specific and strong demand for online business models among gamers - information which is probably drawn from a survey Activision did earlier this year.

You can read our full review of Call of Duty: Modern Warfare 2 for more information on the latest game in the series, or just let us know your thoughts in the forums.
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