Nintendo 'Could Rival Apple'

Written by Joe Martin

October 4, 2007 | 12:23

Tags: #analyst #imac #ipod #lite #mac #mario #pachter #stocks #wii

Companies: #apple #nintendo

Nintendo is big at the moment and the company has seen growth in a way that almost nobody could have predicted. Just a year or two ago when the hype about the next-gen consoles was in full swing then nobody would have expected that the Wii (or Revolution, as it was then called) would be such a market smash. The smart money was on the PlayStation 3, not a slightly enhanced GameCube.

Now, we can all see that the smart money was wrong.

The Wii has proven a hit with both the hardcore and the casual markets and the DS line has cemented Nintendo's already undisputed rule of the handheld kingdom. Meanwhile, the PS3 is selling at a slower rate than the GameCube - ouch!

All the while Nintendo shares have been rising, reaching a record high yesterday, and the speculation over at Gamesutra is that the company could "once again raise its earning forecast."

To top it all off, Goldman Sachs has now compared Nintendo to Apple in terms of potential profit and market innovation.

Investment bank Goldman Sachs gave Nintendo an official 'Buy now' rating recently which has pushed demand for Nintendo shares ever higher and the price per share is now around $610 or £305.

According to Reuters, Goldman Sachs has said that "We believe Nintendo's talent in creating new markets, evident from the launch of the DS and Wii, could bring it close to the level of Apple, whose high valuations are due in large part to its innovative business model.

How do Nintendo and Apple compare and who would you buy shares in if you could? Let us know what you think in the forums.
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