Activision kills off DJ Hero series

Written by Joe Martin

February 10, 2011 | 10:56

Tags: #cancel #cancellation #cancelled-games #dj-hero #guitar-hero #music-games

Companies: #activision

Activision has confirmed that it is to discontinue the DJ Hero franchise, as well as the Guitar Hero series in a string of cancellations.

The news came in a Activision investor call where CEO Eric Hirschberg explained that it was to close its entire library of music games after realising that it was almost impossible to keep the genre profitable.

'Despite a remarkable 92 rating on DJ Hero 2, a well-regarded Guitar Hero: Warriors of Rock, as well as a 90-plus release from our most direct competitor, demand for peripheral based music games declined at a dramatic pace,' Hirshberg said, according to Eurogamer.

'Given the considerable licensing and manufacturing costs associated with this genre, we simply can't make these games profitably based on current markets and demand.'

Activision has confirmed that it will continue to support DLC for the multi-faceted Hero brand, but that it will not release wholly new games in either the DJ Hero or Guitar Hero series.

'[i]What we'll do is focus our time and money on marketing and supporting our strong catalogue of titles and downloadable content, especially for new consumers as the install base for hardware continues to grow,' Hirshberg clarified.

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