Door opened for new domain name endings

Written by Antony Leather

June 20, 2011 | 12:44

Tags: #com #domain-name #internet #net

Companies: #icann

The Internet Corporation for Assigned Names and Numbers (ICANN), has approved a huge shake-up to the Internet's domain name system for which it's responsible.

ICANN has taken steps to increase the number of Internet domain name endings, specifically generic top-level domains (gTLDs). There are currently 22 gTLDs, such as .com, .net and .org, as well as around 250 assigned as country domains, such as .co.uk and .ca, but ICANN has revealed plans to dramatically increase this number.

In a statement, ICANN said that 'Internet address names will be able to end with almost any word in any language, offering organisations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.'

Under the new system, companies will be allowed to apply for new gTLDs. However, while there's essentially no restriction on what domains can be applied for, new domains will only be provided if ICANN agrees that the company has a legitimate claim.

The approval comes after a six-year negotiation process and is the biggest alteration to the system since .com was first introduced 26 years ago. A guidebook will also be made available to those wishing to apply for custom domain names.

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