Amazon has joined the virtual currency trend by launching its own Amazon Coins, which have arrived here in the UK.
The coins can be purchased from the Amazon website then redeemed for apps, games and in-app items on the Amazon.co.uk Appstore and on Kindle Fire. Discounts are also available if bought in bulk, potentially saving users money on valid purchases.
A bundle of 500 will cost £4.80, while 1,000 Coins cost £9.50, 2,500 are £23, 5,000 are £45 and a whopping 10,000 Coins will set you back £90.
Kindle Fire owners will be getting a little bonus in celebration of the launch as Amazon is giving away 400 Coins - worth £4 - to each and every account owner.
Today we are giving Kindle Fire owners £4 worth of Coins to spend on new apps and games, such as Candy Crush Saga and Angry Birds Star Wars,”said Mike George, Vice President of Apps and Games at Amazon. “We will continue to add more ways to earn and spend Coins on a wider range of content and activities.”
In a move that will no doubt please many, Amazon hasn't made Coins the only way to purchase this type of content, with all existing payment methods continuing to be supported. App developers will also get the same 70% cut when a user pays with Coins, as they would with any other purchase method.