Activision files complaint against domain squatter

Written by David Hing

July 19, 2011 | 12:25

Tags: #battlefield-3 #domain #modern-warfare-3

Companies: #activision

Activision has filed a complaint against the owner of the modernwarfare3.com domain, as the site was being used to promote rival shooter Battlefield 3.

Initially, the site directed visitors to the official Battlefield 3 site, but later told visitors that 'Modern Warfare 3 is an [sic] copy and paste experience that looks exactly like Modern Warfare 2,' and that 'Activision should spend more time developing their games instead of using massive advertising campaigns to promote an inferior product.'

The site, which is currently only available as a cached version, then went on to recommend readers that played Battlefield 3 instead.

Citing the Uniform Domain Name Dispute Resolution policy of ICANN, which is responsible for overseeing domain name registrations, Activision claims that it's earned the right to own the domain name, as it contains one of the company's trademarks. Activision also states that the domain owner registered and used the domain name in bad faith.

The modernwarfare3.com domain was registered in 2009 before Call of Duty: Modern Warfare 3 was announced, and there is no evidence to suggest that EA is in any way responsible.

Do you have any thoughts on the ongoing rivalry between Battlefield 3 and Modern Warfare 3? Let us know in the forums.
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