In a bid to get more people using its multimedia services, US mobile phone supplier Verizon has signed an agreement with YouTube to allow the downloading of popular clips direct to mobile.
The carrier faces an uphill battle since US consumers have proved reluctant to use their phones for much other than phone calls, with even SMS slow to take off across the pond. This is in stark contrast to much of Europe, where video messaging, downloadable music and video and instant messaging have all taken off.
Certain phones will also be able to easily upload clips straight to YouTube, making for near-instantaneous instantaneous broadcasting of an event.
Verizon is hoping its customers will pay $15 a month for the privilege.
Seriously, $15. Just to watch YouTube clips. You couldn't just wait until you got home and save the 15 bucks? The service is a great idea, and the upload feature even more so, but the cost is far, far too much for what it is, in our IPTV-addicted brain.
YouTube has been credited with bringing about a new age of public accountability, as people videotape public figures
and publish them for all to see.
Would you pay the cost to have YouTube on your mobile? Or is this whole thing just a fad? Give us your thoughts over in the forums.