ChildLine, the helpline for children set up by the NSPCC, is setting up a virtual help community in Habbo, the pixellated online world.
is a chat-room-come-community, sort of MySpace mixed with Second Life. It's popular with kids in their early teens, and ChildLine has organised a series of events that it hopes will raise awareness of bullying.
ChildLine has lined up a number of celebrities to hang out in the world and discuss bullying, and is hoping that kids will log on and help each other out.
Habbo is a more obvious choice for this kind of experiment than Second Life, which is dominated by adult content, despite its 'Teen Life' client for those under 18.
Children looking for more information about the programme can head over to ChildLine's website
, which provides help and information to victims of bullying and other childhood traumas.
If you have a child in your life, let them know about the project and get them involved - show the media that the internet isn't just a place for porn and violent video games!
Let us know your thoughts on the project over in the forums.