IntelliTXT is no more

Written by Tim Smalley

March 20, 2009 | 13:05

Tags: #advertising #site-news

Companies: #bit-tech

Over the past month or so, we have been trialling IntelliTXT text link advertisements on all of the article pages on bit-tech and I'm now pleased to tell you that they have gone.

It was a type of advertising that we had discussed on a number of occasions prior to bit-tech's acquisition last year and each time we decided to hold off. This time, the decision went the other way and that's part of the reason why I wanted to gather your feedback – both positive and negative – on it shortly after it went live.

Based on the valuable feedback we have received – both from the community and the industry – the decision has been taken to remove it from the site with immediate effect.
Obviously, bit-tech is a business and without advertising, there simply would not be a bit-tech. Therefore in order to continue growing the site with more great content, we do need to explore new commercial opportunities. This needs to be balanced with ensuring that the reader experience remains as good as it can be.

I've made Dennis very aware of what made bit-tech the success it has been so far and the strong and passionate community behind the site has played a key part in that.

Thanks for your continued support.
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