Buffalo issues an alert for the channel

February 7, 2011 // 6:48 a.m.

Recent Survey says SMBs opt for unreliable sources for tech advice rather than channel



London UK, 01 February 2011 - Buffalo Technology today announces that from a recent survey, only 21% of UK SMBs turn to a consultant for IT solutions advice, implying that the channel is not the most popular option for guidance in technology purchases.



The majority of business owners (66%) surveyed opted for advice online where information can be misleading and inaccurate with a further third relying on magazines and media. Furthermore 63% of those surveyed did not feel confident in the IT buying decisions they made.



This shows a large majority of UK businesses would hugely benefit from receiving accurate and professional advice from the channel with business benefits for both.



“As technology becomes increasingly important to the day to day running of a business, it is integral that the channel know and understand what IT decision makers need.” Paul Hudson, Sales Director for Northern Europe at Buffalo Technology “Companies like Buffalo need to be sure we work with the channel to educate them on our offerings. With the economy on the rise and more people investing in technologies, what better time to ensure the correct strategies are in place.”



According to the Routes-to-Market Study by the SMB Group in 2010, SMBs are investing more in technology solutions and services to help accomplish their goals for growth. More than half of small businesses, and more than 60% of medium businesses say that they plan to spend from 1%-20% more on technology solutions and services.



For many SMBs, investing to streamline operations, improve service and increase productivity is less risky than hiring new people. Hudson agrees “SMBs will only invest if they are convinced that the solution can help them to achieve key business goals, while improving the customer experience.”



-ENDS-



Notes to Editor:





About Buffalo Technology



Buffalo is a global manufacturer of innovative storage, multimedia, and wireless networking products for the home and small business. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005, 2006, 2007, 2008, 2009 (In-Stat).



The company’s storage products are addressing the needs of the individual and the business, providing cost-effective network attached storage (NAS), portable and desktop hard drives, multimedia players, and Wireless LAN routers, which together offer a complete and integrated solution for the small office and digital home environment.



Buffalo’s product portfolio includes its TeraStation™ NAS devices which are specifically designed to bring Enterprise Storage to the SMB. The LinkStation™ range of NAS products, takes multimedia NAS to the home, and enables you to create a central location to share information, store files, photos and music, and save all your digital content, simply and easily. The AirStation™ range of easy-to-use, high performance wireless networking products for the SMB/SoHo and home user, with industry-leading AOSS™ (AirStation One-Touch Secure System) technology, allows users to build and manage secure wireless networks at home or in the office at the push of a button.



Buffalo’s strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.



Headquartered in Japan, Buffalo Technology has offices in the UK, France, The Netherlands, USA and Taiwan. For more information please visit www.buffalo-technology.com.
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