Hannspree’s first European store to open in London

October 14, 2010 // 6:47 a.m.

Westfield London will be home to new Hannspree flagship store - opening soon



Hemel Hempstead, UK, 13th October 2010

Hannspree is stepping up its visual presence in the UK with the opening of its first European flagship store. Westfield London, London’s best connected shopping destination in the UK and Europe’s largest urban mall, will be the home of the new 1483 sq ft store which will see Hannspree’s eye pleasing, unique products on display and available to buy in store, in the UK, for the first time since Hannspree began trading in 2003.



Hannspree aims to put technology at the heart of design. It is leading a design-centric revolution that establishes an entirely new class of customised consumer electronics products. Its comprehensive portfolio of products is brimming with high-tech know-how married up with extraordinary, expressive form. The end result… products that truly have the wow factor. The Westfield London store will allow shoppers to get hands on with the Hannspree product range and experience the playful pleasure that Hannspree products evoke, as well as speak with Hannspree representatives about any technical nitty gritty. The store’s layout and design are a reflection of the company’s love of all things fun and stylish, with a touch of metropolitan fashion.



“Westfield London was our first choice UK destination for the new store and we are extremely pleased to be in a position to announce the opening after a year of planning,” says Martin Kent, Territory Manager, UK and Northern Europe, Hannspree UK Ltd. “Our products really do stand out on the shelf, so it is fantastic to finally have a hub where we can really showcase the designs and construction that make Hannspree products so unique. Westfield London boasts a heavy footfall, ideal location and unrivalled partner support for retailers. Already Westfield London has been very supportive in getting the store up and running and has big, exciting plans for the store opening event in November.”



Hannspree’s new store is backed by a number of London promotions. Prominent branding placement can be seen on buses and tubes, whilst a Hannspree taxi is touring the city. To celebrate the opening of the store, Hannspree has also teamed up with Westfield London to be the lead partner for their Christmas 2010 Ice Kingdom. The Ice Kingdom, in association with Hannspree, is a core element of Christmas at Westfield London and will run from the 13th November to the 24th December. The 1000sqm atrium will sit at the heart of Christmas activity, boasting an Ice Rink and interactive ‘Santa’s grotto’ experience for Ice Kingdom visitors. The Christmas activities at Westfield London perfectly coincide with the Hannspree store opening. An exciting calendar of Christmas events will kick off with the Light Switch on Event on 13 November. For more information on event and bookings for the grotto and ice rink please visit uk.westfield.com/london/.

-ENDS-


About Hannspree:

www.hannspree.com/eu

Hannspree is a leading brand of consumer electronics in the European market. Established in June 2003 and headquartered in Taipei, Taiwan, Hannspree is a leading, worldwide manufacturer of LCD solutions, spanning Australia, China, Europe, Hong Kong, Japan, New Zealand, Taiwan and the US. The central manufacturing facilities are located in Taiwan and in China. Hannspree employs more than 800 people as part of its global operation.

European headquarters are based in Germany and the central office sales and marketing organisation from Fremont California. Hannspree also operates from a number of European subsidiaries including UK, Poland, Denmark, France, Germany, Italy, and Spain.

Hannspree is committed to giving its customers a brand and product range which will set themselves apart from the next person. The product range has been designed so that each and every consumer can create an environment that they can identify with – celebrating their personal style and creativity.



Hannspree customers can enjoy convenient access to the Hannspree novelty product series’ via a new E-store. www.eu-shop.hannspree.com, Hannspree‘s online consumer electronics boutique, will host novelty products such as the Animal range of digital photo frames, the Hannspree ranges of sports inspired TVs and more, allowing customers to browse in one place and buy direct.
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