Crucial.com Receives the Bizrate Circle of Excellence Award for Providing Outstanding Customer Exp

December 3, 2009 // 12:06 p.m.

Customers recognize and reward outstanding online experience

Key Messages:

* Crucial.com earned the 2009 Bizrate® Circle of Excellence award, in both the US and the UK, for providing outstanding customer experiences throughout the year as rated by actual customers.
* The Crucial.com US site marked its 8th consecutive year of earning this award, while the UK site earned its 2nd consecutive award.


Multimedia Elements:

* Bizrate Rating for Crucial.com
* Crucial.com online community
* Crucial® Image Gallery


Fremont, CA, 1 December, 2009 – Lexar Media today announced that its Crucial.com online computer memory upgrade destinations in the US and the UK received the coveted Bizrate Circle of Excellence Award. The Crucial.com US site marked its 8th consecutive year of earning this award, while the UK site earned its 2nd consecutive award. Both regions were recognized for outstanding customer experiences, as rated by its customers between August 2008 and July 2009. This prestigious annual award is based on ratings submitted by buyers right after purchase and after order receipt. The award recognizes the very best online retailers with high customer satisfaction ratings across seven metrics spanning the shopping experience, delivery, product and customer support. Crucial.com is an online destination of Lexar Media, a leading global provider of memory products for digital media.



“This award means a lot to the global Crucial.com team because it validates our extra efforts in providing an outstanding online shopping experience for our customers,” commented Fred Waddel, general manager of Crucial.com. “Our goal is to make a great customer experience even better, and we’re always finding more ways to increase customer satisfaction. We take customer feedback and suggestions seriously – and our customers know and appreciate that. One example of this is the recent launch of the Crucial.com online community, a place where customers can quickly find answers to technical questions and receive product recommendations from actual users.”



“Crucial.com deserves a visit from shoppers who value a top notch experience end to end- both on the website and after the order is received,” noted Hayley Silver, Senior Director of Consumer Insights at Bizrate® Insights. “The Circle of Excellence awards are people’s choice awards. Much like product reviews and online communities, this award helps consumers quickly identify outstanding retailers—as rated by thousands of their peers.”



Crucial.com was among 167 US online retailers and 20 UK online retailers to win the Bizrate Circle of Excellence Award. In both cases, Crucial.com was rated by its customers at a significantly higher level* than the Bizrate Insights Network average across seven key satisfaction metrics, including:

· Overall satisfaction at the point of sale

· Product selection

· Ease of finding what the customer is looking for

· Repurchase intent after order receipt

· Product met expectations after order receipt

· On-time delivery

· Customer support

* based on statistical significance testing by Bizrate Insights



Crucial.com customers receive support before, during, and after their purchase. The Crucial Memory Advisor™ and System Scanner online tools help customers find the right memory for their system and offer a 100 percent compatibility guarantee, and US- and UK-based customer support call centers are available should users have any questions or problems. Additionally, many Crucial memory products have a limited lifetime warranty and offer a 30-day money back guarantee. Customers can get started by finding a guaranteed-compatible memory upgrade option online at www.crucial.com, www.crucial.com/uk, or www.crucial.com/eu.



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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.



For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd, and a division of Micron Japan, Ltd.



Lexar. When Memory Matters.™



About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc. visit www.micron.com.
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