Powerful Graphics Held in the Balance - ASUS Launch NVIDIA® Optimus™ Notebook

April 23, 2010 // 3:39 p.m.

ASUS have today announced their first notebook in the UK to feature the exceptionally smart NVIDIA® Optimus™ technology – the N61JV.



NVIDIA® Optimus™ balances high performance graphics and extended battery life. The fully automated technology sits in the background ready to switch between discrete and integrated graphics based on which programs are being used - and with no user intervention required, it presents the perfect option for even novice users to find the ideal balance with their notebook.



Users can now enjoy high definition media and other performance applications without having to worry about manually switching between two graphics processors or re-booting the application.



The N61JV is available now from a range of retailers and e-tailers at a price of £949 SRP.



For more information please visit:

techinstyle.tv/products/asus-laptops-primed-for-nvidia-optimus and http://www.nvidia.com/object/optimus_technology.html



Key benefits of Nvidia® Optimus™:



NVIDIA® Optimus™ technology intelligently optimises your notebook PC, providing the outstanding graphics performance you need, when you need it, all the while extending battery life for longer enjoyment.



* Optimus technology is completely automatic allowing you to experience longer battery life and amazing visuals without having to manually change settings.

* Behind the scenes and with no interference to what you’re doing, Optimus seamlessly figures out how to best optimise your notebook computing experience.

* NVIDIA graphics you’ve come to expect, with improved performance thanks to NVIDIA® CUDA™ technology, allows you to enjoy your applications and games without interruption or worry.



NVIDIA® Optimus™ delivers smart and unbeatable graphics performance to users when they need it most:

The new N61JV model is the first in the ASUS UK portfolio to offer the intelligent NVIDIA® Optimus™, a highly innovative technology which runs in the background and monitors which programs are being launched at any given moment.



As any program opens, NVIDIA® Optimus™ switches to either discrete or integrated (onboard) graphics, depending on the performance needs of the application.



* Discrete graphics are chosen for intense applications such as games or movies

* Onboard/Integrated graphics are chosen for less-intense tasks such as emails or editing documents



The clever part is that unlike previous archaic solutions, it doesn’t require a reboot, and the user doesn’t need to do anything at all – the transition is entirely automated, making it a favourable option for users who don’t have the technical know-how to change graphics settings, but who still desire the optimum balance between battery life and stunning visual performance.



NVIDIA® Optimus™ offers the perfect performance balance to maximise battery life and energy efficiency:

Thanks to NVIDIA® Optimus™ technology and the unique process of switching between discrete (high performance) and onboard (low performance) graphics, users can be reassured that the ASUS N61JV notebook is only using as much power as it needs to at any one time, making it highly energy efficient and extending the battery life far beyond previous limitations placed upon a multimedia powerhouse.



USB 3.0 technology for even faster data transfers:

With the huge popularity of high definition content, it’s no surprise that file sizes are becoming increasingly huge – and previous data transfer technologies are becoming cumbersome and slow to work with when moving files between media devices.

The new USB 3.0 technology on the N61JV offers data transfers of up to 10 times faster than previous USB 2.0, ensuring a speedy and efficient solution for working with files anywhere, anytime.



Specification – N61JV

* 16" HD TFT (1366 x 768, Color-Shine) display

* 64bit Windows 7 Home Premium

* Intel® Core™ i5-430M (3MB cache, 2.27GHz)

* NVIDIA® Optimus™ graphics technology with GeForce® GT325M (1GB dedicated graphics memory + Intel GMA 4500MHD)

* 500GB (5400rpm)

* 4096MB (2048x2) DDRIII 1066 RAM

* Integrated Blu-ray Combo drive (Blu-ray read and DVD re-write)

* 802.11 B/G/N WiFi

* Integrated 1.3megapixel webcam

* 6-cell battery

* Bluetooth 2.1 + EDR

* ASUS Express Gate

* Integrated numeric keypad

* 10/100/1000 Ethernet

* 8 in 1 card reader (SD, MMC, MS, MS-Pro, XD, Smart Media, mini SD w/ adapter, MS-Duo)

* Built-in speaker and microphone

* Altec Lansing® speakers

* SRS Premium Sound

* Ports

o 1 x Express card

o 1 x Microphone-in jack

o 1 x Headphone-out jack (S/PDIF)

o 1 x VGA port/Mini D-sub 15-pin for external monitor

o 1 x USB 3.0 ports

o 2 x USB 2.0 ports

o 1 x RJ45 LAN Jack for LAN insert

o 1 x HDMI

o 1 x WLAN On/Off Switch

o 1 x E-SATA

* Dimensions 38.4 x 26.5 x 2.79~3.73 cm (W x D x H)

* Weight 2.80 kg (with 6 cell battery)

* 2-year global collect and return warranty

* SRP £949 inc VAT





About ASUS

ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, mobile phones and networking devices.



Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today’s home and office users. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™.



With a global staff of more than 10,000 and a world-class R&D design team, the company’s revenue for 2009 was US$7.5 billion. ASUS ranks among BusinessWeek’s InfoTech 100, and has been on the listing for 12 consecutive years.



Notes to Editors



If you would like a product review please contact the press office or see sample request form on the press assets pages if you wish to be placed on the waiting list.

In addition we are able to organise interviews with the Marketing Specialists for ASUS UK. Please contact the press office to request an appointment.



Scans, specs and further information can be found on the following link:

www.tru-pr.co.uk/press/client.php?c=asusindex



Information about new products can be seen at:

www.techinstyle.tv



Videos of new products can be found at the following link:

www.youtube.com/asus



You can follow ASUS on Twitter:

www.twitter.com/asusuk



Detailed stockist information can be found on the following link:

uk.asus.com/ContentPage.aspx?Content_Type=staticwebpage&Content_Id=253
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