Promotional feature: Mobile Gambling to Reach $100 Billion in 5 Years

Written by Simon Brew

October 30, 2012 // 3:04 p.m.

It’s difficult to go anywhere these days without coming across an advert for some form of mobile gambling. Television adverts, sponsorships, magazines, newspapers, billboards. They adverts are literally everywhere. Needless to say, online casinos and bingo are becoming huge business as they grow in popularity, so it really is of no surprise that the industry is expected to top $100 billion within the space of the next five years.

Promotional feature: Mobile Gambling to Reach $100 Billion in 5 Years Mobile Gambling to Reach $100 Billion in 5 Years

What makes Mobile Gambling so Appealing?

Making Gambling “mobile” is probably one of the smartest moves any casino could make. Why? Because absolutely everyone has a mobile phone and practically every one of those people takes their phone everywhere with them. People use their phones in bed, in the bathroom, on the daily commute, whilst watching television. They use them to chat with friends, to keep up on their emails, to call people and generally interact. But most importantly, people use their phones for general entertainment. Indeed, it is suggested that almost half of all mobile phone users, in the UK, have a Smartphone that they use on a regular basis to connect to the internet, something that was virtually unheard of only a few years ago.

The real appeal with having apps on mobile phones is that these days they can be setup to allow players to win actual money, rather than pretend money. This is appealing for a number of reasons: Firstly, because everyone likes winning money - who doesn’t? In the current climate, when most people are struggling financially, the notion of being able to win real money has great appeal. On the other hand, gambling apps, such as Gala’s Online Casino, on mobile phones are incredibly accessible. Individuals can use them absolutely anywhere, unlike a PC which has limited localities.

Above all else, being able to gamble through your mobile device is plain and simply convenient.

Many people are also unable to visit the bright lights known as casinos, because many cities, especially in the UK do not have them. Traditionally, casinos are associated with America and crucially Las Vegas, whilst the UK is more commonly known for its Bingo Halls, which aren’t necessarily as appealing to a younger clientele as the alluring appeal of Las Vegas. So, if they cannot visit a casino - in real life - they can easily quench their thirst for gambling in the comfort of their own home.

Socialites:


Social Media has also become increasingly popular over the past few years, with the rise of websites Facebook and Twitter. With this popularity has come this inherent need for “sharing”. Today, people share everything from their child’s first poop, to the book that they’re reading, to what they had for dinner. People love communicating with each other, and online gambling is great for that, as it allows people to play, whilst chatting with other lovers.

Will the mobile gambling market slow down? It seems unlikely, purely because of the sheer popularity for the games, as well as the ease with which people can play.

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