AMD ImageonT M180 Media Processor Powers Stunning Multimedia in the New LG KC550 5 Megapixel Mobile

September 10, 2008 // 7:05 p.m.

— Innovative AMD Technology Delivers Remarkable Video, Audio and Camera Features for Maximum Consumer Enjoyment —

UK — 10th September, 2008 — AMD today announced that the AMD Imageon™ M180 media processor is powering the ultra-fast, high-resolution image processing, DVD-quality video and high-definition audio features in the new LG KC550 mobile phone. AMD’s innovative processor technology helps enable LG to deliver the latest multimedia features that consumers demand.

The LG KC550 phone features such multimedia functions as a 5 Mpixel camera with an advanced image stabilizer, MP3 music player, high-resolution video recorder and DVD-quality video player, all of which are driven by the processing power of the AMD Imageon M180 media processor. To further enhance the user experience, AMD technology enables autorotation of images on the 2.4 inch display of this new lightweight GSM phone, allowing users to easily switch between portrait and landscape views.

“Our new LG KC550 mobile phone provides consumers with an outstanding multimedia experience. We believe its advanced MP3, DVD-quality video, screen autorotation and rich imaging capabilities will delight users,” said Dr. Woo Young Kwak, head of the R&D Center for LG Electronics Mobile Communications Company.

“Today’s consumers expect the most advanced multimedia on their mobile devices, and we work closely with leading OEMs like LG to help them deliver a compelling visual experience quickly and competitively,” said Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group. “The new LG KC550 embodies a sophisticated blend of style and performance, offering the kind of interactive, cutting-edge user experience that consumers crave. We believe the new LG KC550 will be as popular as the other great LG mobile phones on the market.”

The LG KC550 is packed with features not typically found on mobile phones in its price range, such as the 5 Mpixel camera. With a Schneider-Kreuznach lens with auto focus, an image stabilizer and video capture resolution up to 720x480 pixels at 30 frames per second, the LG KC550 has been touted as one of the best phones on the market for video recording.[i] This new LG GSM mobile phone is currently available in Europe.

About AMD Imageon Media Processors

With the acquisition of ATI Technologies in 2006, AMD is a leading supplier of discrete media processors and graphics IP to the handheld market, having shipped more than 250 million AMD Imageon media processors during the product lifetime. AMD Imageon media processors support a variety of multimedia functions, including mobile TV, video, photography, Internet access, Adobe Flash® content, video telephony, music and 3D graphics processing.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing and graphics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.
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