Nvidia drops prices on latest cards

July 14, 2008 // 12:19 p.m.

Tags: #260 #280 #9800 #drop #gtx #nvidia #plus #price

We've been on the phone to Nvidia this morning and have word on price drops for the latest Nvidia graphics cards: GeForce GTX 280, 260 and 9800 GTX+. The exact pricing for us (or you) Europeans and our neighbours in the States is:
  • The GeForce GTX 280 drops to $449 or 359 Euros
  • GeForce GTX 260 drops to $299 or 239 Euros
  • GeForce 9800 GTX+ will come in at $199 or 169 Euro
Exact pound sterling prices are as yet to be determined since obviously our small island matters less, but you can extrapolate for yourselves a balance between Euro:Pound exchange rate, with the inevitable "British tax that makes everything more expensive than it should", added on top.

The GeForce GTX 260 should now make the competition with the Radeon HD 4870 more fierce, as will the price drops for GeForce 9800 GTX+ with the Radeon HD 4850.

The GeForce GTX 280 price drop is in anticipated response to the Radeon HD 4870 X2's release in the next few weeks.

While a few people that have already bought cards might feel a little bitter, GeForce GTX 280 especially, we'd say that's just the price you pay for jumping on the bandwagon early. Competition is great for the consumer, and thankfully now we have it in spades.

Tempted by a next generation card? Found some UK pricing? Let us know in the forums.

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