AMD schedules New Horizon Zen event for enthusiasts

November 30, 2016 // 10:14 a.m.

Tags: #am4 #amd #athlon #bulldozer #event #geoff-keighley #jim-keller #k7 #k8 #livestream #microarchitecture #new-horizon #ppd #zen

AMD has scheduled a livestream and preview event for December 13th for its upcoming Zen microarchitecture, aiming to get gamers and enthusiasts onboard ahead of its planned launch early next year.

First unveiled back in September 2014 and the work of K7 and K8 architecture chief designer Jim Keller, who was re-hired in 2012 only to leave the company again in 2015, Zen represents AMD's last-gasp attempt at winning back market share from rival Intel. Designed to more closely mimic the successful approach of the K7 and K8 families, abandoning many of the features of the largely unsuccessful Bulldozer microarchitecture it launched six years ago, Zen promises much: the company has teased Intel-beating performance for the first time in half a decade, promised high power efficiency, and is even working on 32-core 64-thread implementations for the lucrative data centre and high-performance computing markets.

All the features in the world won't save AMD if it can't get buyers back on side after years of second-rate performance, of course, and to aid with that the company has announced the New Horizon livestream event. Aimed at gamers and performance enthusiasts, New Horizon is scheduled to take place on December 13th and will feature eSports celebrity PPD running through the capabilities of the enthusiast-oriented Zen processor family. Hosted by Geoff Keighley, the event promises to include 'appearances from special guests and giveaways' and will represent the first time AMD has allowed members of the public to put the chips through their paces.

With ongoing losses, not helped by a string of terrible deals with former subsidiary GlobalFoundries which have culminated in the company having to pay GlobalFoundries for every chip produced even when using a rival fabricator, AMD will clearly be hoping New Horizon represents a new dawn for its fortunes.

The event goes live on December 13th at 21:00 hours UK time via the official microsite.

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