In the wake of Evesham Technology going into administration
earlier this month, AMD has told PC Pro that it will no longer be dealing directly with the Evesham brand, which is now owned by newly formed GeeMore Technology.
In a statement yesterday
, the company said "AMD can confirm that it is no longer working with Evesham. It will not disclose information regarding individual business engagements with its partners. AMD remains committed to supporting the UK channel."
After many years of a largely AMD weighted business model, Evesham will now not be privy to roadmaps, marketing deals, early samples and preferential placement in the pecking order.
GeeMore Technology formed a few days before Evesham Technology entered administration and will continue to trade under the Evesham brand with Richard Austin at the helm. The company has been funded with a $22 million investment from PCC Technology, a Dubai-based investment company which is run by the ex-Time Computers boss Tahir Moshan.
The Managing Director of GeeMore and Evesham, Richard Austin, replied to the news, "All AMD are saying is they are not going to be working with us direct - we'll still buy AMD processors through distribution. It's not going to cause any supply issues to our customers."
Will other companies follow AMD's lead, meaning an even rockier road for Evesham in the future? Let us know your thoughts in the forums