Rumour: Google to buy Twitter

April 6, 2009 // 9:52 a.m.

Tags: #aquisition #google #jaiku #microblogging #micro-blogging #twitter

Rumours are flying around the web that Google might be looking to buy micro-blogging service Twitter.

According to the guys over at TechCrunch, the search giant is currently in the early stages of negotiations with Twitter that would see the micro-blogging service purchased for a mixture of cash and stock well in excess of Twitter's own $250 million valuation estimate.

The move comes shortly after Google ditched its own micro-blogging service, Jaiku, removing staff from the project and making the existing codebase open-source so as not to leave fans completely out in the cold. People keen on the Jaiku platform will be confused by Google's interest in micro-blogging so soon after shutting the service down, but there's a very good reason: traffic.

Twitter's worldwide traffic has recently undergone a massive expansion, making it by far the most popular micro-blogging service in existence today. Its success is in no way hindered by the surprising number of celebrities which profess to use the service – some of whom even bother to write the posts themselves. Purchasing Twitter would give Google yet more access to eyeballs on the 'net, and a further platform for its advertising services.

With Twitter chief executive officer Evan Williams allegedly unlikely to sell for less than $1 billion, Google would have to dig deep in difficult times to make a purchase – but with Twitter the de facto micro-blogging standard, Google might just think the time is right for a purchase, before Twitter's valuation goes any higher.

Do you think Google should buy Twitter no matter the cost, or is the entire micro-blogging phenomenon nothing more than a fad? Share your thoughts over in the forums.
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