No third party apps on iPhone

Written by Brett Thomas

January 12, 2007 | 17:45

Tags: #iphone #steve-jobs

Companies: #apple

If you're sick of hearing about the iPhone, please raise your hands. Now if only I could see that, because I bet there's many of you. But there's one more bit of user-crucial news for the OSX-enabled device: you can't put anything on it yourself.

That's right - Steve Jobs has gone out on a limb and told us all that the iPhone simply will not accept third party applications at ALL. Unlike the competing products from makers like Samsung and Motorola (which run Windows Mobile 5), Steve-o stated in an interview that the iPhone needs to not be thought of as a computer at all, but instead a reinvention of the phone. This means that content for the device will be positively locked down by Apple and Cingular.

In some ways, his logic makes sense. Apple's position is that if you can throw any app you want on there, it is possible that the phone may crash or be otherwise unusable when you need it most. There could be some pretty annoyed consumers if the device fails each time they go to make a call. Jobs seems to think that can be prevented by restricting apps...but so can innovation.

However, it seems he hasn't really learned his lessons of strict control. Back in the early 80s, his demand to control all things released for Macintosh actually caused the product to implode, forcing him out of the company he helped start. What was heralded as a fantastic step forward in computing turned out to be an utter bust, since nobody could make it do what they actually wanted it to.

Will the iPhone meet a similar fate? Only time will tell - however, at a retail price of $500-600, there may be some people not willing to pay for just the "evolution of the phone," Steve Jobs style.

Have you got a thought on Jobs' interview? Do you think he's just planning well, or setting the uber-tight controls straight for the heart of the sun? When's the last time you heard someone use the excuse "My phone crashed, so I missed your call"?

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