Amazon looks set to release tablet

Written by Paul Goodhead

May 3, 2011 // 11:35 a.m.

Tags: #amazon #development #ebook #fall-2011 #ipad-2 #kindle #reader #rumor #tablet #winter-2011

Online retailing giant Amazon looks set to weigh into the tablet market later this year, if industry sources are to be believed.

According to DigiTimes, Amazon has placed an order for a large number of touchscreens. The screens are allegedly going to use Fringe Field Switching (FFS) technology, which has the advantages of offering a wide colour gamut and wide viewing angles.

The report also claims that Amazon is feeling bullish about the tablet's predicted success, and is expecting to ship up to 800,000 units a month.

The company is entitled to feel confident too, as its first foray into consumer handheld devices, the Kindle, has been a runaway success with over 8 million units sold in 2010 alone.

These rumours come hot on the heels of information given to our sister publication PC Pro from industry insiders, who revealed that Amazon was working on a colour version of the Kindle, based on Google’s Android OS. However, it’s not yet clear whether this is the same development or a different device altogether.

DigiTimes also reports that Amazon is planning to reduce the price of the Kindle to differentiate it from the forthcoming tablet, which will be aimed at the higher end of the market. According to the site's sources, it's hoped that this price drop will ‘attract consumer demand from the education and consumer market.

Would you invest in an Amazon tablet? Is a price drop for the Kindle enough to make you take the plunge with one? Let us know your thoughts in the forums.

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