Valve looking to ditch Greenlight
January 16, 2014 // 9:53 a.m.
Valve is looking to shut down its community game voting system Greenlight.
Chief executive Gabe Newell revealed the plan during an introduction at developer only event, Steam Dev Days. Small snippets of news from the event have been tweeted out by attendees.
'Our goal is to make Greenlight go away,' said Newell. 'Not because it's not useful, but because we're evolving.'
Valve is making the move because it intends to give developers more control over Steam and its use as a promotion tool for their games. An exact timeline of when the service will wind down has not yet been revealed and it is unclear if Valve intends to implement a different system for game submission.
Greenlight was introduced as a way for Valve to get through more game submissions to its digital distribution platform. It is used as a way to vote for games that users would like to see listed on Steam.
The service launched in July 2012. Developers can submit a pitch for their game, screenshots, videos and beta versions to help persuade the community that the game should be accepted.
Greenlight has received a fair amount of criticism from the development community, especially after the introduction of the $100 submission fee which was implemented to stem the tide of fake submissions. According to the Greenlight site itself, 422 titles have been successfully accepted with 177 going on to be released.
Valve also announced that Steam has hit 75 million active users, a 15% jump from the 65 million reported in October 2013. North America and Western Europe currently provide 41% and 40% of those users respectively.