Play.com planning digital distribution service

Written by Joe Martin

December 22, 2009 // 10:11 a.m.

Tags: #digital-distribution #game-download #games-on-demand #playcom #playcom-planning-digital-distribution-service #steam

Play.com has revealed that it is planning to roll out a new digital distribution service of it's own which will allow users to download games directly from the site.

The service is planned to extend to books and movies in the future too, expanding on the already-available music downloads that the site offers.

Downloads will be the cornerstone of our strategic development going forward,” said Play’s marketing director Martin Talbot in a comment to MCV.

We are looking at all the different media platforms. We’ve done music and we will move into doing downloads on books, films and of course, video games. Right now we’re working out which category will be the best one to move into next."

Play.com would not announce a release date or further details for the service, but did indicate that it would soon sell download codes for individual games on the WiiWare, Xbox and PSN services in the future too.

One of the things we offer customers is the opportunity to get exclusive in-game content through game codes. For instance, when Age of Conan came out we offered an exclusive War Rhino...So we have looked at using game codes as a USP for us, and they have worked well. In terms of moving on from this to selling full game codes, again it is another part of strategic development that will go into our overall digital plan.

Bricks and mortar game stores meanwhile are increasingly turning to alternative revenues too, with GAME announcing that it would sell Top 20 music albums alongside games in the future.

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