Good Old Games ditches regional pricing

Written by David Hing

March 17, 2014 // 9:35 a.m.

Tags: #digital-distribution #drm #good-old-games #regional-pricing

Digital distributor Good Old Games is dropping plans to sell certain titles from larger studios at different prices depending on the region they are being bought in.

The retro game specialist unveiled a regional pricing model last month which was intended to help them strike more deals with larger publishers. The announcement generated more than ten thousand responses criticising the move so in response GOG has decided not to implement the plan.

'We thought DRM-Free was so important you'd prefer we bring you more DRM-Free games and Fair Price was less critical and that it could be sacrificed in some cases,' reads a blog post from co-founder Marcin Iwinski and managing director Guillaume Rambourg. 'We shouldn't sacrifice one of our core values in an attempt to advance another.'

The post further explains that dropping regional pricing means that it might take the company longer to reach deals on some newer releases where publishers insist on different prices around the globe and they might not be able to strike a deal with some companies at all.

GOG is proposing that to maintain a flat price it will make up the price difference itself, initially in additional game codes but also through store credit once it has the system set up.

Although regional pricing is being dropped, GOG does still intend to introduce pricing in local currencies to make it easier for non-US gamers to buy from the store.

Good Old Games was launched in 2008 and is owned by Witcher publisher CD Projekt RED. It initially built a name for itself by selling DRM-free patched versions of classic PC games for between $5 and $10. In 2012, it also began selling more recent titles, also stripped of their DRM systems.
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