Blizzard: PC gaming is not dying

Written by Joe Martin

October 26, 2010 // 10:36 a.m.

Tags: #blizzard #industry #pc-gaming #pc-industry #starcraft #starcraft-2 #warcraft #world-of-warcraft

Blizzard's Rob Pardo has claimed that, contrary to the constant doom-saying, the PC games industry isn't dying and has actually enjoyed steady growth.

Speaking to GI.biz, Pardo said that 'The PC is as healthy as ever.'

'From our experience our games continue to sell better than the last ones,' said Pardo. 'I always laugh because as long as I've been in the games industry, every year I'm asked 'is PC gaming dead?' But it keeps on growing despite the fact it's been pronounced dead 20 times.'

Blizzard are reaping all the benefits of the market size too and has sold three million copies of StarCraft 2: Wings of Liberty already this year. Check our StarCraft 2 review for more information.

Oh, and there's World of Warcraft too, which has grown to 12 million paying subscribers this year and is about to get a new expansion, Cataclysm. Check our World of Warcraft: Cataclysm preview for more info on that.

'The PC games industry and the gaming industry is super healthy,' he said. 'It's always been tough to do metrics in any industry and especially once you start having a lot of digital distribution it's hard to capture the real metrics of the health of the industry. Even if you look at something like NPD there's still an estimation involved there, they don't really have real-time data from every retail chain. By necessity they're guessing.'

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