Electronic Arts executive John Schappert has promised investers that all EA titles to be released in the foreseeable future will feature some form of online component and post-release DLC.
Presumably, the plans have arisen from the success of Dragon Age: Origins
and Mass Effect 2
, both EA published titles which feature an online hub (though no multiplayer) through which players can access premium and free downloadable content for their games.
"In fiscal 2011, every one of EA's releases will have an online component, both downloadable content and online play,
" Schappert told investors, according to IGN
EA has rolled out online hubs and launch day DLC for free as part of a concentrated effort to defeat second hand sales and continuing game piracy, with the idea being that customers will prefer to buy the game new in order to access this extra content, rather than picking up the game cheaper and missing out on it.
It's a plan which seems to be working pretty well so far, with fans appreciative of the extra goodies and game sales on the up too.
EA's big games for the fiscal 2011 period include the likes of APB
, Crysis 2
and more in both the Dragon Age
and Mass Effect
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