Alienware Steam Machine not expected to sell well

Written by David Hing

May 21, 2014 // 10:44 a.m.

Tags: #alienware #dell #steam-machine #steamos

Gaming PC brand Alienware is expecting its upcoming Steam Machine to be the least profitable system the company sells.

Alienware brand general manager Frank Azor told The Wall Street Journal that brand owner Dell is not confident that the product will perform well and that selling the device is going to be ‘very challenging’.

’This will absolutely be the least profitable system we ever sell,’ said Azor.

Despite this, Azor also stated that the company is hoping there is a number of PC gamers keen to play titles from their Steam libraries on sofas and in living rooms as opposed to at the traditional home office desk to still make the project worthwhile and that Alienware is still confident in Steam Machines as a concept.

Several hardware manufacturers are set to release Steam Machines during 2014. These will be a range of devices running SteamOS that are designed to help Valve’s digital distribution platform cater to alternative ways of playing PC games.

As well as Dell’s Alienware, other manufacturers include Falcon Northwest, CyberPowerPC, Origin PC, Gigabyte and Scan Computers. Several of the prototypes were shown off during 2014s CES show. Alienware’s device is expected to launch in September 2014.

Valve has been turning its attention towards different ways that PC gamers can engage with the platform for some time. Alongside SteamOS, it has been developing Big Picture mode, which allows the Steam library to take advantage of larger home entertainment systems, and a dedicated controller that improves the user experience away from the mouse and keyboard.
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