EA planning free-to-play mechanics for every major franchise

Written by David Hing

August 27, 2013 // 8:15 a.m.

Tags: #ea #free-to-play #microtransactions #online #peter-moore

Electronic Arts is planning to place free-to-play design and online connectivity in every major franchise published by the company.

Speaking to Engadget at Gamescom, EA chief operations officer Peter Moore explained how EA doesn't ship offline games anymore.

'Gamers either want to be connected so that your stats and your achievements and whatever you do certainly reflect who you are, or you want the full multiplayer experience on top of that. We don't deliver offline experiences anymore,' said Moore.

He added that the way players are able to participate in the Battlefield and FIFA franchises on a free-to-play basis is something they want to replicate in all of its other major franchises.

The plan is to get more consumers into its game worlds and Moore sees free-to-play mechanics as a method of bringing down cost, time and even device barriers for new players.

Moore's comments at Gamesocm echo those of EA chief financial officer Blake Jorgensen who explained back in February how micro-transactions were going to be something that the company was bringing to all of its future titles. Despite this strategy, Jorgensen did also add that the company planned on supporting the current retail model for the games industry.

EA has been experimenting with free-to-play and microtransaction mechanics for a while now. Dead Space 3 drew the ire of the series' fans with a feature that allowed players to pay for in-game upgrades, something many people found to be a cynical move for a triple-A game that already cost a standard amount to buy in the first place.
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