City of Heroes gets optional adverts

Written by Joe Martin

April 4, 2008 // 9:42 a.m.

Tags: #ads #advergaming #adverts #city-of-heroes #city-of-villains #coh #mmo #mmorpg #ncsoft

NCSoft has announced that super-power MMORPG City of Heroes is to have optional adverts added in as a result of a deal with Double Fusion.

Fortunately, the adverts will be completely optional and players will be able to turn off the real world adverts with absolutely no consequences.

"We are pleased to work with Double Fusion on City of Heroes, as they have demonstrated sensitivity to the needs of our community and fundamentally understand how advertising can bring value to the players when executed gracefully, and in the appropriate context," said Brian Clayton, General Manager of NCsoft's Northern California studio.

"In addition to allowing any of our players to opt-out if they so choose, their flexible technology will not only allow us to bring brand messages into the game but also provide a fun, new platform for displaying player-created materials."

Hm. Sure, whatever Brian - as long as we can turn it off without paying for the privilege then we don't really care.

NCSoft is pledging that all profits from the deal will be used to fund a future game, as well as arguing that the adverts will add in an extra touch of realism to the game. What do you think about that? Let us know in the forums.

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