EA: '$60 games are exploitative'

Written by Joe Martin

March 23, 2011 // 10:43 a.m.

Tags: #cost #ea #ea-60-games-are-exploitative #electronic-arts #free-to-play #game-cost #game-prices #price

Electronic Arts' Ben Cousins, general manager of Easy Studios and free to play boss, has commented that $60 games are an exploitative business model.

Chatting to Rock Paper Shotgun, Cousins said that the future of gaming will be both 'platform agnostic' and 'free...with deep multiplayer experiences'.

'I can't think of anything more exploitative than gating all of your content behind having to pay someone $60. That's a really harsh business model if you think about it objectively,' he said.

'What we do is enable everyone to play the game, and figure out if they like it. If they don't like it they can walk away and they don't lose anything.'

According to Cousins, it would make much more sense to offer players access to a game for free before asking them to pay.

Cousins' Easy Studios is currently working on a new free to play Battlefield game, BattlefieldPlay4Free.

Let us know your thoughts in the forums.

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