Gameloft: 'Games have one new idea a year'

Written by Joe Martin

January 12, 2011 // 11:38 a.m.

Tags: #apple #gameloft #gameloft-games-have-one-new-idea-a-year #iphone-games #mobile-games #shadow-guardian

Gameloft, the French mobile game developer, has defended itself from accusations that it knowingly copies other developers' game concepts by saying that the games industry isn't as innovative as it thinks.

'There is maybe one new idea a year," claimed CEO Michel Guillemot, who also helped found Ubisoft with his brother Yves, in a comment to IGN.

Gameloft's recent releases include the likes of Modern Combat, Shadow Guardian and NOVA - said to be clones of Call of Duty, Uncharted and Halo, respectively.

'The videogame industry has always played around a limited number of themes,' said Guillemot. 'If a type of game is not available, then you should make it. The damaging thing is if you do a bad expression of a good idea.'

Gameloft has also partnered with Ubisoft on several occasions, producing mobile versions of games such as Driver, Prince of Persia and Rayman.

'[Our games] are for people that are not hardcore but want an immersive experience,' says Guillemot, who refers to think of the hardcore/casual divide as a immersive/recreational one. 'We provide high quality games to occasional gamers for their device of choice.

Check out Gameloft's trailer for the recently released Shadow Guardian and see how you think it compares to the likes of Uncharted, then let us know your thoughts in the forums.


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