bit-tech.net

Microsoft announces Playable Ads for Windows 10 developers

Microsoft announces Playable Ads for Windows 10 developers

Microsoft has launched a preview of its new Playable Ads platform, which allows users to play around with an app or game for three minutes without having to install it locally.

Microsoft has announced that it is to allow Windows 10 users to try software out before committing to installing it on their systems, through a new advertising format it calls Playable Ads.

That Microsoft's latest operating system, Windows 10, is rather more ad-laden than its predecessors is an undeniable fact: from tiles on the Start Menu which gently 'recommend' software from the Windows Store to the company's recent decision to place OneDrive storage adverts into the Windows Explorer file manager, Windows 10 is eager to sell you things - and now Microsoft thinks it has a way for those taking advantage of these advertising features to boost their conversion rate by allowing users to try software before even downloading it.

The company's plan centres around an advertising format it calls Playable Ads. Detailed in a blog post by Microsoft's Vikram Bodavula, Playable Ads are designed to replace the existing Windows Store adverts. 'Every time a user clicks on the app install ad, he/she is taken to the Windows store page, leaving the current app to decide whether to install the respective app,' explained Bodavula. 'The information contained in the product description page is not always complete and the experience a user can get from the actual app usage can potentially differ a lot. This sometimes leads to a quick uninstall if the promise of the product description pages is not met.

'Playable Ads are a completely new way for end users to interact with ads and apps. With this capability, end users never leave the current app. The ad click will result in inline expandable app streaming: for three minutes, the user can interact with the app as if it’s already installed on his/her device. This gives the user time to decide if he or she wants to install the app. At the end of the streaming session, users can click on a link to install the app if the app experience met expectations.
'

At present, only a selected number of developers are being provided with Playable Ad functionality as part of what Microsoft describes as a 'limited preview.' Thus far, the company has not offered a timeline for a wider roll-out.

7 Comments

Discuss in the forums Reply
Corky42 13th March 2017, 12:25 Quote
It seems odd for Microsoft to cal them playable ads, what with some people seeing Windows 10 as more of an add platform than an OS, these playable adds seem more like a try before you buy sort of thing than adverts.
Gareth Halfacree 13th March 2017, 13:38 Quote
Quote:
Originally Posted by Corky42
It seems odd for Microsoft to cal them playable ads, what with some people seeing Windows 10 as more of an add platform than an OS, these playable adds seem more like a try before you buy sort of thing than adverts.
'Cos they're trying to sell them to developers, not users. "Hey, if you put your software on the Windows Store people can now try it before they download it," Microsoft is saying. "Can Steam do that? Huh? Can it? LOVE US. LOVE THE WINDOWS STORE. WE COMMAND YOU TO LOVE US!"
Corky42 13th March 2017, 14:37 Quote
Maybe if they brought back a sweaty Ballmer they could get the develops to love them. :D
Mr_Mistoffelees 13th March 2017, 16:37 Quote
Another little push toward Linux. One of these days I'll make the jump.
jrs77 13th March 2017, 16:39 Quote
Why did bit-tech not report on the new ad-implementation into the Explorer under Win10 yet? Or did I miss it?
Gareth Halfacree 13th March 2017, 16:42 Quote
Quote:
Originally Posted by jrs77
Why did bit-tech not report on the new ad-implementation into the Explorer under Win10 yet? Or did I miss it?
It's mentioned in this article, opening paragraph just below the lede: 'That Microsoft's latest operating system, Windows 10, is rather more ad-laden than its predecessors is an undeniable fact: from tiles on the Start Menu which gently 'recommend' software from the Windows Store to the company's recent decision to place OneDrive storage adverts into the Windows Explorer file manager, Windows 10 is eager to sell you things - and now Microsoft thinks it has a way for those taking advantage of these advertising features to boost their conversion rate by allowing users to try software before even downloading it.' (My emphasis.)
jrs77 13th March 2017, 20:35 Quote
My bad, I should've actually read the article then, but wasn't to interested in stuff for developers.

Anyways, just another reason never to install Win10. It's really going downhill and soon there'll be no OS left to use for professional use, if you don't want any of that invasive crap on your machine.
It's time Adobe starts prepping their graphics and DTP software for Linux ot I'll have nothing to work with in a couple of years.
Log in

You are not logged in, please login with your forum account below. If you don't already have an account please register to start contributing.



Discuss in the forums