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Intel officially launches AppUp

Intel officially launches AppUp

Intel's AppUp Centre and its related developer program are now live, having completed beta testing.

Intel's AppUp Centre software store for Atom-based netbooks, which we previewed back in March, has gone live and brings some big industry names along for the ride.

The idea behind AppUp, which has grown out of the company's Atom Developer Program, is to provide netbook users a one-stop service for applications tailored towards the needs of their device. With the majority of netbooks featuring relatively low-resolution displays, small quantities of RAM, and the rather underpowered Intel Atom processor, AppUp makes sure that the software you get is suited to the capabilities of your device.

Intel has clearly been paying attention to the smartphone market, where Apple's App Store for iOS devices and Google's Android Market have both made a marvelous niche for themselves - and a considerable amount of money for their owners, thanks to a profit-sharing deal with the software developers represented on each store.

As part of the full launch of the AppUp Centre, which has been running in beta since March, Intel has renamed the Atom Developer Program to the AppUp Developer Program, and has introduced a new "On Intel AppUp" badge for software developers to let people know that their packages are available through the service.

That's all well and good, but such publicity doesn't get you anywhere if the consumers don't know what AppUp is. Thankfully, Intel has also announced deals with some major players in the retail electronics sector, including Dixons Retail, who have agreed to pre-load the AppUp Centre software onto their compatible devices. Samsung has also stated that its netbooks will come with AppUp pre-loaded "in the near future."

While it's a long way from being a roaring success just yet, Intel's AppUp is certainly generating interest - but it remains to be seen if it can distinguish itself from other software distribution methods.

Do you believe that a dedicated netbook software distribution channel is just what the Atom chip needs, or should Intel be concentrating on releasing models with more grunt so they don't need specific applications? Share your thoughts over in the forums.

8 Comments

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wuyanxu 15th September 2010, 12:11 Quote
another fact supports the "Atom sucks" view
TWeaK 15th September 2010, 12:12 Quote
I'll have to give this a look on my girlfriend's EeePC tonight. Doubt I'll ever buy anything from it, but I can always sample the free stuff
Madness_3d 15th September 2010, 17:55 Quote
Atom + ION is awesome though. I have a 2.2Ghz Atom with DDR3 and an OC'd ION. 11.6" display (1366x768) and Dual booting XP and Win 7 Pro. I game on XP and work on 7. Also have a 9 Cell Battery :-)

The ION does all the heavy lifting (video encoding, flash, browser acceleration) so the fact that the atom is (admittedly not that slow now) doesn't really hurt it.
thehippoz 15th September 2010, 21:39 Quote
it's all the proprietary software the oem bundles with xp.. take all that out and tweak xp- it's not a bad notebook with a 9 cell.. if you run all that crap on it that comes standard.. no wonder people think it's slow
Joey9801 15th September 2010, 22:08 Quote
Quote:
Originally Posted by thehippoz
it's all the proprietary software the oem bundles with xp.. take all that out and tweak xp- it's not a bad notebook with a 9 cell.. if you run all that crap on it that comes standard.. no wonder people think it's slow

you could just bang a copy of ubuntu on it :P

tbh the only reason people don't use Linux more these days is the lack of mainstream games. Seeing how no-one buys a net-book to play games, ubuntu + netbook seem like the perfect combo, It certainly works well on my samsung :)
Cthippo 15th September 2010, 23:48 Quote
The problem is that people don't associate iPad and Android with computers. They are mobile devices and therefore are not expected to do all the things a computer does.

The Atom based netbooks are PCs in people's minds and therefore should do the things a PC does. Demonstrating how gimped your product is by the fact that your "laptop" needs special software because it can't handle "real" programs is not good PR.

All of which is a long way of saying FAIL
Xir 16th September 2010, 11:13 Quote
The Atoms do what they need to do well.
If you expect anything else....yes they're slow. (but you were wrong to expect this in the first place) :D

Super website Intel...select "Free Only" and it presents me with 10$ programmes
Snips 17th September 2010, 09:29 Quote
I think this is a great idea for all netbooks. The stripped down version of Windows 7 works ace on my samsung. AppUp is just what netbooks have been waiting for. £200 product with an App service, £430 to £700 for the iPad? which one would you go for?

All I use my netbook for is occasional surfing and checking emails, why would I pay more than double or even more than three times as much?

Yes the iPad looks cool but I'm already cool and if I had any more cool I'd be king cool of the universe but that would then be uncool.
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