Intel's AppUp Centre and its related developer program are now live, having completed beta testing.
Intel's AppUp Centre software store for Atom-based netbooks, which we previewed back in March
, has gone live and brings some big industry names along for the ride.
The idea behind AppUp
, which has grown out of the company's Atom Developer Program, is to provide netbook users a one-stop service for applications tailored towards the needs of their device. With the majority of netbooks featuring relatively low-resolution displays, small quantities of RAM, and the rather underpowered Intel Atom processor, AppUp makes sure that the software you get is suited to the capabilities of your device.
Intel has clearly been paying attention to the smartphone market, where Apple's App Store for iOS devices and Google's Android Market have both made a marvelous niche for themselves - and a considerable amount of money for their owners, thanks to a profit-sharing deal with the software developers represented on each store.
As part of the full launch of the AppUp Centre, which has been running in beta since March, Intel has renamed the Atom Developer Program to the AppUp Developer Program, and has introduced a new "On Intel AppUp" badge for software developers to let people know that their packages are available through the service.
That's all well and good, but such publicity doesn't get you anywhere if the consumers don't know what AppUp is. Thankfully, Intel has also announced deals with some major players in the retail electronics sector, including Dixons Retail, who have agreed to pre-load the AppUp Centre software onto their compatible devices. Samsung has also stated that its netbooks will come with AppUp pre-loaded "in the near future.
While it's a long way from being a roaring success just yet, Intel's AppUp is certainly generating interest - but it remains to be seen if it can distinguish itself from other software distribution methods.
Do you believe that a dedicated netbook software distribution channel is just what the Atom chip needs, or should Intel be concentrating on releasing models with more grunt so they don't need
specific applications? Share your thoughts over in the forums