Hulu set for UK launch

July 3, 2009 // 9:57 a.m.

Tags: #boxee #cbs #flash #fox #hulu #nbc #tvcom #video-on-demand #video-streaming #vod

The popular US-based video streaming service Hulu is set to make an appearance here in the UK according to the company's senior vice president.

As reported by TechRadar, senior vice president Johannes Larcher explained at the Future of Broadcasting event in London that reaching these hallowed shores is Hulu's “number one priority.

The video on demand service has achieved startling popularity in the US, offering users subscription-free access to TV shows and films in both standard and high definition. Launched in 2007 as a joint venture between NBC Universal and Fox Entertainment Group – later to be joined by ABC Incorporated – the Flash-based streaming service uses advertising to earn money in a similar way to commercial TV stations.

While the company has earned the ire of some by withdrawing its content from other services – including the CBS Corporation-owned TV.com and Boxee – it still has many fans who flock to the service in order to catch their favourite shows. Currently, the company limits access to IP addresses physically located in the US, citing restrictions on the licences it has for its content.

This is all set to change, with Larcher saying that Hulu is “very interested in the UK,” and hopes that “in the very near future we will have some plans to reveal for the UK.

It is hoped that the company will be able to start offering streaming services to the UK in September, and will offer not only the US content that has made it so popular but UK shows from ITV, BBC, and Channel 4.

Could Hulu make it big over the pond, or is the company too US-oriented to see what UK viewers are really after? Share your thoughts over in the forums.

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