People like podcasts

Written by Wil Harris

July 21, 2006 // 2:58 p.m.

Tags: #6-percent #content #download #forrester #nielsen #podcast

6% of US internet users are listening to podcasts, according to US research firm Nielsen.

Conducting a study of 1700 individuals, Nielsen said that the average podcast listened to was 44 minutes in length.

Nielsen said:

"While essentially still in nascent form, podcasts offer free audio and video content that is inexpensive to create, easy to access and on a portable platform that has already reached mass distribution. This exciting new medium has only just begun to stretch its legs."

A recent Forrester report concluded that the most popular podcast content was generally commercially available radio content repackaged for the web, such as Chris Moyle's Radio 1 show.

However, independently produced podcasts - such as Leo Laporte's This Week In Tech and Violet Blue's Open Source Sex have had incredible success with little more than Skype and a Plantronics headset.

Are you a podcast listener? Do you see a bright future for podcasting and IPTV? Let us know over in the forums.

QUICK COMMENT

View this in the forums

SUBSCRIBE TO OUR NEWSLETTER

WEEK IN REVIEW

TOP STORIES

SUGGESTED FOR YOU