6% of US internet users are listening to podcasts, according to US research firm Nielsen.
Conducting a study of 1700 individuals, Nielsen said that the average podcast listened to was 44 minutes in length.
"While essentially still in nascent form, podcasts offer free audio and video content that is inexpensive to create, easy to access and on a portable platform that has already reached mass distribution. This exciting new medium has only just begun to stretch its legs."
A recent Forrester report concluded that the most popular podcast content was generally commercially available radio content repackaged for the web, such as Chris Moyle's Radio 1 show.
However, independently produced podcasts - such as Leo Laporte's This Week In Tech
and Violet Blue's Open Source Sex
have had incredible success with little more than Skype and a Plantronics headset.
Are you a podcast listener? Do you see a bright future for podcasting and IPTV? Let us know over in the forums.