Sure, Peter Moore may say nice things, but he still looks like an evil wizard to us...
If there's one thing that pretty much every
bit-tech.net reader has got in common then it has to be that we have all had, at one point or another, a parent or loved one looming over us and demanding we go outside - "
Why are you inside playing with computers when you could be out having fun and getting fit?"
Well, next time someone turns around and says that to you, you just point them towards EA's Peter Moore! In a
comment issued yesterday at the MI6 marketing conference, the former Xbox 360 honcho talked about the effect he sees games having on the world in the future.
“
Games have a key role to play in health and wellness. People will be able to do things with games in their own houses that they just can’t do at the gym. And it’s not just about making yourself stronger and healthier but also smarter and happier," said Moore.
“
Games have the power to make people happy and to make the world a better place. And I do mean the world, because we are now opening up massive new markets like China and India that will bring billions of gamers.”
Hm - we're sure that Jack Thompson has a different viewpoint though.
Do you think games are a great way to make the world a better place, or is Moore getting carried away in rivers of his own hyperbole? Let us know what you think in
the forums.
And, anyway: MI6 Marketing Conference? International espionage needs marketing?
Both of those reasons can be found in a much more entertaining place: The Pub
Who needs Gyms?
Well, from the looks of your average middle schooler, most of them!
Ah, but I don't get fit down the Gym either. Have you seen the membership prices?
These people only make announcements like this so that we can take the piss out of them.
Jack Thompson, Mark Rein, Peter Molyneux and now Peter Moore. These aren't real people, they're parodies made up by the good folk at The Onion.
At least that's how it feels sometimes :p
I find it funny this coming from EA, I'm pretty sure they have made no efforts in any of the areas he mentioned, except maybe the happy one (come on mass effect!).
Horizontal workout's.. ;)