Microsoft has launched a brand new search tool, Bing. New features help
you and relevant pages and images in an organised way so you can make
decisions and find answers in a quicker, more enjoyable way.
In the UK, Bing is still in beta phase, so we're looking to get your thoughts
and feedback so we can make the perfect search tool for you.
Answer: Bing is a powerful new search service that will help people make faster, more informed decisions. Research indicates that people are using search today to make decisions, above and beyond simple navigation. No longer satisfied with the status quo of search, Microsoft designed Bing to help people overcome search overload, which we define as "too many links -- not enough real information," to help them with key decisions like buying a product, planning a trip or researching an health condition. We've found that 66% of people are using search more frequently to make decisions. In these instances, people need a search tool that intelligently surfaces a range of information to help them make better choices. For all queries, but particularly those kinds of questions (shopping, people, local), we believe Bing is a better search tool.
Answer: The company is initially focused on making progress in the US where the product has significantly more feature/functionality at this time. We will evaluate the product's readiness to come out of beta in a market-by-market fashion to ensure it provides a compelling offering for local consumers. We recognize that we still have much work to do in certain markets to provide a differentiated product, and we will keep the beta tag on the product until it is ready. That said, the company is deeply committed to search globally, as evidenced by its investments in Search Technology Centers in both Europe and Asia. We will also be running marketing campaigns in large countries around the world, like Canada, UK, Germany, Japan, China and Australia. The marketing campaign elements are targeted from country to country.
Answer:Core to a great search experience is relevance of results, and we?ve continued to make strides in relevance, but with Bing, we are introducing features such as best match where we clearly highlight the "best result" when we think one exists. We also provide hard to find information like customer service phone numbers right on the search page when available. Bing also delivers a more organized experience. Content on the web is increasingly dynamic, and customers are routinely looking for text, audio, video and image content, so we built Bing to better return results that include all of these content types. Bing also offers high quality instant answers or video previews right on the results page for common queries to help you find just the page you are looking for. Additionally, Bing was designed to help people quickly find the information they need by categorizing results dynamically and changing the way results are presented on a page, depending on the query entered - with the added ability to filter results using our refinement tools that enable customers to better navigate results with a simple click. Bing also takes into account that people repeat searches over 50% of the time and conduct sessions rather than individual queries ? Bing?s search history feature helps people get back to previous queries and see what sites they visited within a session to reduce the amount of time having to "refine" something.
It looks like they might actually have a product capable of challenging the mighty online giant. This being the case, we thought we'd pit the two against each other and see how Bing stood up to the challenge.