Published on 6th September 2012 by
Originally Posted by shirtyI disagree, blurring tbe line between advertising and editorial would be impossible from either side. AMD wouldn't accept any negativity, and Bit wouldn't feel comfortable extolling the virtues of products that they don't necessarily rate.
How many of the naysayers in this comments section read Custom PC, or indeed any other tech magazines? These have had sponsored advertising articles in them for years. Would you really expect the format to be any different on here? :?
I just can't see the problem now that the article is clearly marked as an advert.
Originally Posted by shirtyHow many of the naysayers in this comments section read Custom PC, or indeed any other tech magazines? These have had sponsored advertising articles in them for years. Would you really expect the format to be any different on here? :?
Originally Posted by arcticstoatCan I pick you up on this? We do have ads in Custom PC, and we do have some sponsored sections, but the sponsorship never interferes with the editorial - the only exception is if a supplier (e.g. Scan) supplies all the kit for a build feature, in which case we'll list them as the supplier, but I don't think that's what you're implying. The only other exception I can think of are things like the competition pages, but that's literally one page, and you get the chance to win a prize too. I don't recall ever doing a 'sponsored advertising article', at least not since I've been in charge. Can you give an example?
Originally Posted by CiberI do feel this type of piece that I have seen in Custom PC and now here deliberately blurs the line between the adverts and the honest reviews.
Originally Posted by arcticstoatAgain, please can I ask for an example of where this was in Custom PC?
Originally Posted by dogknees>>To be honest, I come from a magazine background, where it's not uncommon to put together labelled sponsored features of this ilk.
But this is not a magazine. Traditional publishing practice is pretty much irrelevant.
I accept that you made an error in the way you posted it. Can you assure us that you now have a detailed checklist to follow for EVERY article you post, so that it won't happen again?
It just seems that these errors are getting made far too often. A lot of articles/ads are posted without the acknowledgement that they are ads and are only corrected after the complaints come in.
If it was the occasional one, maybe one in 50-100, it would be more believable. If I made this many "mistakes" at work, I'd be sacked!
Originally Posted by ArticleAMD's latest 7000-series takes everything we’ve seen before and kicked it into overdrive.
Originally Posted by ArticleThe Radeon HD 7970 and HD 7950 are the two cards leading the charge, providing the same great gaming performance you’ve come to expect from AMD
Originally Posted by SpreadieI'm far more bemused by some of the knee-jerk, and frankly idiotic, responses than I ever would be at a sponsored article.
Bailing out of this thread - can't take any more idiocy.
Originally Posted by GrahamCAn advert took the place of an editorial (labeled or not) which IMO was selling Bit-tec readership short.
Originally Posted by brumgrunt What editorial piece did it take the place of exactly? There was a review, news and a board game blog up yesterday. The sponsored feature was extra, on top of that.
This feature has been sponsored by AMD
Originally Posted by GrahamCHow would I know what it took the place of (how about a proper look at the history of AMD) The editorial space was used for an advert.
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