Published on 6th September 2012 by
Originally Posted by vdbswongWhy does this feel like advertising 0.o
To clarify, it seems to have sidestepped some of the "less-than-stellar" products such as the HD2900 and HD38xx series and doesn't seem to explicitly mention that the HD48xx series is where they started to turn around and provide better value-for-money.
Today, CrossfireX on the Radeon HD 7000-series sees anything up to double the average frame rate in certain games versus a single card.
AMD pushed graphics fidelity to the next level in 2007,
The Radeon HD 5970 was the fastest graphics card ever released at the time, which made it the ideal card to show off EyeFinity’s potential.
Now, with a compatible 3D monitor, 6000-series card owners could watch 3D video and play games in stereoscopic 3D
Which brings us to today – 2012 sees AMD's latest 7000-series takes everything we’ve seen before and kicked it into overdrive.
it’s a new evolution for AMD graphics cards that not only focuses on gaming performance, but also the highly useful mouthful that is general-purpose computing on graphics processing units (GPGPU
Whether you have one monitor or several, plan to play in 2D or 3D or want to build a system with multiple graphics cards, the Radeon HD 7000-series has you covered.
With support for PCI Express 3.0, 4K video and DirectX 11.1, they are ready for the next generation before it even arrives.
It’s ready to take your rig’s graphics performance to new levels
Originally Posted by PargeHere are some of my most hated sentences from this ridiculous article (by the way, topic is great, way it has been approached is not). Feel free to add yours below:
with the purchase of ATi in 2006. Eight years down the line, AMD has come a long way,
Originally Posted by shirtyMight be a nice article, but sorry chaps, I don't read adverts as a rule. I hope it makes you some good ca$h though so you can to lots of tasty non-sponsored features in the near future as well.
Originally Posted by ZinfandelAw man.
Really BG, please don't take this personally as I know you're only trying to do your job and I'm a fan of a lot of the things that have happened here since you've taken over but this is really far from acceptable.
Well, that's not entirely accurate I suppose, I mean, you can do what you want but if you or anyone at Dennis honestly thinks that this type of thing will do anything but destroy the (already diminished) credibility Bit Tech has as a serious hardware review/PC Enthusiast site then I think you're sorely mistaken.
I realise that AMD Etc spend a lot on PR but what kind of mentalist in their PR department thinks that an article like this on a website like this will bring anything but scorn? We're all PC fans here, we know the deal and by and large we judge companies on the products they put out and the prices they put them out at.
And far be it to question your word but unfortunately I'm going to have to. I find it hard to believe that you could have put this article up with the intention of pointing out that it was a paid for advertisement and either forgot or accidentally messed it up is very, very difficult to believe.
The simple fact is, if you're willing to put up this piece of advertising and, either mistakenly or not disguise it as a (what would have been a very interesting) genuine bit tech editorial then I can have absolutely zero faith in the honesty of your reviews, and that is very sad.
Again, please don't take that personally. I know journalists are having to make increasingly difficult decisions on the border between integrity and solvency but this is a step too far.
Originally Posted by PargeFair play for coming back to answer the criticism, and yes, at first it did look like BT were trying to pass this off as an actual article (the author was even 'Bit Tech Staff' - maybe change that to 'AMD' or 'Corsair' or whoever is posting the story, most of us dont mind). If it makes you feel any better, we all instantly knew it wasn't a BT writer behind it - a testament to your usually very good work!
AMD have taken the time out to write this up, and spent money on this campaign, and BT have gone along with it (which again is fine), it would have been far better to do it properly. By this, I mean, a proper interview and discussion with someone from AMD, where the topic remains the same, but BT can ask pertinent questions.
AMD, at face value you might not like that format as much as the above where you get to set the tone, but if its engagement with your target audience you want (and presumably you do, since you have written and entire two page ad for Bit Tech) then an intelligent discussion between you and BT is a far better way to go about it. BT is a great place for you to advertise (hell, between us we buy A LOT of GPUs and CPUs, and advise others to buy a lot more). For advertising to be truly effective, it has to 1) reach its target audience and 2) engage with them on a meaningful/emotional level hence why TV is still such an attractive advertising medium (ooooh, pretty colours and sounds, Im welling up). In this case, someone has misjudged point 2.
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