Published on 22nd December 2011 by
Originally Posted by r3loadedThe reason it's highly priced is because they can. AMD know that Nvidia won't have any response to the 7970 until at least Q2 2012, and so they can avoid their usual profit margin-destroying strategy of undercutting Nvidia.
Once Kepler lands, they'll slash hard to maintain their lead.
Originally Posted by fingerbob69"most people said the GTX 580 was too expensive at launch as well. It's only been with price cuts that it has become a better proposition for a build."
...and this wont come down in price?
"You also have to look at the context in which a card is launched - if AMD wanted to hand a hammering to NVIDIA they need the 7970 to directly compete with 580 buyers on price, not be significantly more expensive."
...you want new tech at old tech prices....hmmm?
"a key facet of the 480" ....was that it was 6 months late! And no one knows when nVidia's response will turn up... or how it will perform.
Originally Posted by fingerbob69What we have here ...on 9th Jan is the now best single gpu, by an extraordinary percentage improvement over the current gen for just £20 max (if the £440 cost pans out to accurate) more than the last best cost on release. And some people are going 'meh'. Incredible!
Originally Posted by PooeypantsWhy on earth would you bother including Skyrim? It's a DX9 game with a game engine from 2006 albeit slightly updated. The game is notorious for being CPU bound due to it only really using 2 cores. That's hardly a game you would or should use when benchmark a beast like this... stop wasting your time and our time, drop it for something more relevant (Skyrim is a great game but it's definitely not a framerate benchmarker).
Originally Posted by ResNope, but I would like to maintain 60 with the AA cranked up as high as I can :)
Originally Posted by Paradigm ShifterScan are saying (at the bottom of the page) that this'll be in the £500 region upon release. I hope that that's just them (and possibly other etailers) price-gouging for what amounts to a paper launch, rather than an 80 quid 'Rip-Off Britain' tax, because even after 20% VAT, a direct USD to GBP conversion is £421. ($549->£351, £351+20%VAT = £421)...
I was going to pick one of these up at the end of January/early February, when I rebuild my Surround rig (mobo dying) to give EyeFinity a shot, but if prices are going to be that high for many months, I won't bother.
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