Gaming laptop maker Rock in administration

Posted at: 2:02am 8th May 2008 by CPC Staff

Tough times as gaming laptop specialists Rock call in Deloitte & Touche to try and sell the business

Gaming laptop manufacturer Rock Direct has announced that it is entering administration. In a statement on its website, the firm says it has appointed financial management firm Deloitte & Touche to 'attempt to secure a sale of the business as a going concern.'

The statement goes on to say that 'Rock is unable to maintain normal trading activities during this interim period, including fulfilling sales orders and undertaking service and warranty work.'

Custom PC also understands that most of Rock's staff have been made redundant.

The statement on Rock's website doesn't go into detail about the reasons behind the firm's failure, but does give a brief explanation:

'The failure of Rock is partly attributed to the cash flow difficulties faced as a result of stock misappropriation by a former employee. This led to suppliers reducing credit limits, further adversely impacting upon cash flows. As a result of the recent difficulties faced by Rock in obtaining regular supplies of key components, Rock had effectively ceased to trade prior to the Administrators appointment.'

The administrators go on to say that they understand Rock offered insurance backed warranties for its machines, and as such are 'currently liaising with the insurance company for confirmation of how they wish to handle claims arising.'

The Rock forum also appears to have been taken offline. More details as we get them.