Advergaming and Other Horror Stories

Advergaming and Other Horror Stories

Simon Hill of Outerlight Studios tackles the concept of advertising in games and the despicable, dirty nature of designing advergaming. Is there a way out for developers who don't want to place advertising in their games? This column is sponsored by bit-tech.net.

http://www.bit-tech.net/columns/2008/02/21/advergaming_and_other_horror_stories/1