Cult of personality

Cult of personality

Are you sick of all the hype over the iPhone? Why is it that the arrival of so many great products are virtually ignored, when it seems like Cupertino is a PR hotspot? Brett Thomas talks to us about jeans and apples, and how they all tie out to some good thinking.

http://www.bit-tech.net/columns/2007/07/08/cult_of_personality/1