Taking a practical point of view - information has to be processed and peoples tracks on the internet are already perfectly traceable (and for all you who use proxies etc how do you know their safe? The commonwealth were convinced that the Enigma machines were safe and the British Secret service read their private diplomatic correspondence for over 25 years based on that false assumption). The problem comes from the processing - how many people would you need to process and interpret the info of potential/current customers? It would have to be done automatically and with AI still showing little light this automation cannot hope to adapt as quickly as peoples habits do. The internet is safe because people are lost in a morass, you are part of a crowd and look much the same as others. Sure if they singled one person out they could track them but the time and effort required (remember they would have to negotiate with many different companies for your info) is suitably high as to make it an unprofitable business.
I am a marketing professional guiding my clients through the emerging trends like social networks. Today I met with a Customer Relationship manager and we discussed how this movement is putting the power and control into the users hands as opposed to being driven down the consumers throats.
When Henry Ford first made the car for the masses, he said you can have whatever color you'd like as long as it is black. Well now users have a voice to openly discuss what they want and the smart companies that listen will provide it to them.
Also, it has been proven over and over again that focus groups are so far off from an exact science, but until today companies have spent an enormous amount of money trying to figure out what people want. By becoming more of a participant in a targeted network, corporations will more effective and efficiently be able to tap into what people want.
Yes - big business is playing heavily in this new territory...but the fun part is that the users get to make the rules!
" My firm belief is that the net effect of the Web 2.0 movement will be a marked loss of privacy on the internet, one which leads to big business knowing more about you than it ever did before. This is why....", Harris writes.
And I love the smarts in his column, and the way he explained loss of privacy in the Web 2.0 juggernaut made sense, and I almost cared about it, the loss of privacy.
But my exception is that we're not the sum of our parts on OR off the web, and if we're worried about privacy, we havent' really figured out who we are (I know, my opinion!). I've never really seen the web as a private place, never cared to, never worried about who was marketing to me because I still decide what I see and when I buy (last time I checked) -
I do however, think the web 2.0 is a sack of air - a big nothing really, and that was part of Wil's point at least .
The reason why? The web is not our reality, period. True, it's what any of us make of it, and all of that or any of that is totally and perfectly okay, but that doesn't make it True, Permanent, Whole, or Sustainable or any of the many many attributes we might like it to be.
Here's my take on your comments. The new web, for lack of a better term, is different from the old in that it's a LOT less static. The days of "visit site, look at the pics, read what it says and move on" are, if not over, at least not the dominant paradigm anymore. Many sites, such as myspace and Wiki are more interactive and that builds a sense of ownership that doesn't exist with a static site.
The web is not reality. On the other hand, the web, to some extent like TV, defines reality, and so in some way shapes what is percieved to be reality. For example, if Bit-Tech says "We got ahold of a shipping PS3 and it sucks", then I believe them and it becomes part of my reality. Most of the things in our individual reality we have not expierienced first hand, rather they are things we have been told or heard elsewhere. These second hand bits come from the newspaper, TV, and yes, the web.
A thought provoking article bottom line, by using social nets we make it easier to get profiled and targeted, which in all fairness should lead to more targeted ads. If you dont mind ads that should be a good thing but if you care for your privacy, its certainly another invasion to your personal life. Im still not sure if that is good or bad! I supposed it is about how Big Brother it becomes - and well, my erring on the side of caution - it will become just another way to pry into our lifes.
But interestingly enough, came across this blog "The State of the Advertising Business (very abridged)" (http://redtoucan.net/) with a novel approach to the subject of advertising and marketing on social nets particularly their own. In short, they allow the user to be control of the ads on their pages the antithesis to what other Web 2.0 sites are doing! Take a read and then try the ad controls it's wicked.
Originally Posted by eddtox Disturbing. [deletes google cookies]
-ed out
Concur, well, this is yet another sign of the police societies we quickly are moving towards, it’s that very same mentality at play here. To bad thou; that so many seem to be so utterly conditioned that they view it as something, if not good, so at least not negative, and I'm not only refering to this latest development per se either.
Comments 26 to 35 of 35
When Henry Ford first made the car for the masses, he said you can have whatever color you'd like as long as it is black. Well now users have a voice to openly discuss what they want and the smart companies that listen will provide it to them.
Also, it has been proven over and over again that focus groups are so far off from an exact science, but until today companies have spent an enormous amount of money trying to figure out what people want. By becoming more of a participant in a targeted network, corporations will more effective and efficiently be able to tap into what people want.
Yes - big business is playing heavily in this new territory...but the fun part is that the users get to make the rules!
In any case, whois data predates web 1.0, much less 2.0. AFAIK you can't run a whoisagainst someone's myspace page.
And I love the smarts in his column, and the way he explained loss of privacy in the Web 2.0 juggernaut made sense, and I almost cared about it, the loss of privacy.
But my exception is that we're not the sum of our parts on OR off the web, and if we're worried about privacy, we havent' really figured out who we are (I know, my opinion!). I've never really seen the web as a private place, never cared to, never worried about who was marketing to me because I still decide what I see and when I buy (last time I checked) -
I do however, think the web 2.0 is a sack of air - a big nothing really, and that was part of Wil's point at least .
The reason why? The web is not our reality, period. True, it's what any of us make of it, and all of that or any of that is totally and perfectly okay, but that doesn't make it True, Permanent, Whole, or Sustainable or any of the many many attributes we might like it to be.
Here's my take on your comments. The new web, for lack of a better term, is different from the old in that it's a LOT less static. The days of "visit site, look at the pics, read what it says and move on" are, if not over, at least not the dominant paradigm anymore. Many sites, such as myspace and Wiki are more interactive and that builds a sense of ownership that doesn't exist with a static site.
The web is not reality. On the other hand, the web, to some extent like TV, defines reality, and so in some way shapes what is percieved to be reality. For example, if Bit-Tech says "We got ahold of a shipping PS3 and it sucks", then I believe them and it becomes part of my reality. Most of the things in our individual reality we have not expierienced first hand, rather they are things we have been told or heard elsewhere. These second hand bits come from the newspaper, TV, and yes, the web.
But interestingly enough, came across this blog "The State of the Advertising Business (very abridged)" (http://redtoucan.net/) with a novel approach to the subject of advertising and marketing on social nets particularly their own. In short, they allow the user to be control of the ads on their pages the antithesis to what other Web 2.0 sites are doing! Take a read and then try the ad controls it's wicked.
also "holly thread revival batman"
Signs...
Cheers.