Bing will beat Google
Posted on 1st Jul 2009 at 11:47 by Clive Webster with 29 comments
Alex wrote an interesting blog post about Bing, Microsoft's new search engine, last week. The gist of it was that Google is so successful that competing against it with a similar product isn't going to work - and as a result, his idea was that searching social sites such as Facebook and Twitter is probably the biggest threat to Google.
I feel that’s slightly missing the point. Bing, after all, is the default search engine for Internet Explorer, which is the default browser of the interweb, therefore as long as Bing just works and is good enough (in the same way that Google is now) no-one will see a need to switch. Far from Microsoft needing to up its game to beat the services of Google, it’s Google that needs to provide a compelling reason to switch the search engine of IE’s search bar from Bing to Google.
I feel that’s slightly missing the point. Bing, after all, is the default search engine for Internet Explorer, which is the default browser of the interweb, therefore as long as Bing just works and is good enough (in the same way that Google is now) no-one will see a need to switch. Far from Microsoft needing to up its game to beat the services of Google, it’s Google that needs to provide a compelling reason to switch the search engine of IE’s search bar from Bing to Google.
