bit-tech.net

Archive for the ‘marketing’ tag

Upgrading your graphics card is so easy even a monkey can do it

Posted on 20th Jan 2010 at 10:55 by Alex Watson with 27 comments

Alex Watson
AMD's marketing gets criticised for lacking the clarity and presence messages of Intel's campaigns - and though what the two firms spend is vastly different (Intel's ad ad spend is a story in itself), it's somehow not surprising to find out that AMD hires Marketing Executives who openly admit that they wouldn't buy its products if they didn't work there.

What's most frustrating about AMD's marketing is that it lacks the strong, coherent story Intel usually manages to present - take, for instance, laptops. Centrino, with its colourful little butterfly logo, was great at saying "this laptop has good battery life, WiFi and decent performance." For most people, who are uninterested in CPU architecture and clockspeed, it was ideal; clear, simple and in tune with what the majority of people wanted. AMD still - over six years late - has no rival to Centrino, opting instead for a confusing jumble of AMD, Radeon and WiFi badges to tell consumers the same thing.

Which brings us onto AMD's latest marketing idea. Monkeys - yes, real, actual, live monkeys - installing graphics cards. It's true! The video is embedded after the jump.

Read more

Richard's Biggest Fails of 2009

Posted on 4th Jan 2010 at 12:33 by Richard Swinburne with 29 comments

Richard Swinburne
Joe didn't let me put this in the Biggest Fails of 2009 article because he doesn't like bullet points. I do though, so I'm posting my Biggest Fails of 2009 as a blog instead...

By which I mean, my choice observations of failure, not my own personal mistakes.

Ahem.

Anyway, we’ve had a bumper year for new products – many of which have leaped forward in terms of performance: Intel's Lynnfield and Nehalem EP CPUs, Indilinx SSDs, DirectX 11, ATI HD 5800 series, Windows 7 (and of course, Snow Leopard and Karmic Koala). Even minor updates such as SATA 6Gbps and USB 3.0 have shown promise. However, there have been many failures - and unlike everyone else in the main Fail article, I'm not going to limit my rage to just one. Nope, I'm ranting about them all!

Read more

Wasteland 2 Review

Wasteland 2 Review

inXile's long-awaited sequel is a sturdy if unspectacular RPG.
Mod of the Month September 2014 in association with Corsair

Mod of the Month September 2014 in association with Corsair

Take a look at six of the best up and coming projects from our modding...

Browse articles by company